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Millennials: Key Marketing Insights
Millennials, the generation born between 1980 and 2001 have emerged as a distinct and interesting generation in comparison to their boomer parents (I fall into all categories as well!). It is projected...
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How Consumers Use Social Media To Shop [Infographic]
Have you ever check-in at your grocery store, or tweeted while you’re shopping? Do you scan QR codes for your favorite brands? (I know I have done all of these). These types of activities are becoming...
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Responding to Criticism on Social Media
Social media is a great platform for companies to share, extend and enhance their brand awareness. It has the ability to bring brands and consumers together, but it also opens the door to transparency...
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Top 4 Content Marketing Mistakes
In an earlier post I discussed how content marketing plays a key role in my overall social media strategy. Great content should inspire loyalty and interest from potential consumers. As more companies...
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